Zhang Jing, Jie Yi. Relationship between Cultural Environment and International Marketing[J]. Chinese Journal of Engineering, 1996, 18(S1): 53-55. DOI: 10.13374/j.issn1001-053x.1996.s1.014
Citation:
Zhang Jing, Jie Yi. Relationship between Cultural Environment and International Marketing[J]. Chinese Journal of Engineering, 1996, 18(S1): 53-55. DOI: 10.13374/j.issn1001-053x.1996.s1.014
Zhang Jing, Jie Yi. Relationship between Cultural Environment and International Marketing[J]. Chinese Journal of Engineering, 1996, 18(S1): 53-55. DOI: 10.13374/j.issn1001-053x.1996.s1.014
Citation:
Zhang Jing, Jie Yi. Relationship between Cultural Environment and International Marketing[J]. Chinese Journal of Engineering, 1996, 18(S1): 53-55. DOI: 10.13374/j.issn1001-053x.1996.s1.014
Relationship between Cultural Environment and International Marketing
Analyzed the relationship between cultural environment and international markenting strategy, and put forwoard a set of strategies and methods that can be used by the enterprises having international endeavors to adapt and even take advantage of different cultural environments.
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